The Brief

Get: Families

Who: Are on the Fence About the Vaccine

To: Get the Vaccine

By: Showing How a Small Thing Can Have a Big Impact

The Pfizer ‘Small Things Matter’ campaign targets people who are on the fence about the vaccine, showing them how Covid can keep families apart. Little children who are only able to speak to their grandparents through the window. The campaign focuses on small things that people can do that mean a lot, whether it be a timely hug or helping someone clean after a party- there are little acts of kindness that have large impacts. This campaign shows how easy it is to get the vaccine, and how large of an impact it can have on you, your family, and the community around you.