The Brief

Get: People Who have to Suppress Their Emotions

Who: Want to Scream

To: Play NBA 2k

By: Showing Them That It’s a Safe Place to Let it All Out.

The NBA 2K ‘Let It Out' campaign follows a group if workers who go through grueling work days, having to swallow their anger no matter how much they just want to scream. The workers come home and see that various things at their homes are making them angry. At the end of the day, each of these workers fire up NBA 2k and finally start letting it out- screaming, laughing, cheering, crying at the television.