The Brief

Get: Parents

Who: Have Children Who Love the NBA

To: Buy Exclusive VIP Experiences

By: Documenting Unforgettable Fan Experiences

The ‘Moments You’ll Never Forget’ NBA campaign seeks to elevate the fan experience beyond just buying tickets. With offers like shooting on the NBA court or meeting your favorite NBA player, it’s never been easier to have a once-in-a-lifetime experience. By showing a young NBA super-fan living out their dream of being an NBA player for a day, our audience of parents will be provided with an opportunity to create memories that their children will never forget.